Your Business and the Web - a FREE Guide

We have collated this free 5 minute guide for your business, large or small. Even if you are not yet ready to move forward with your website project, this guide will help you clarify your needs and outline the things you should be thinking about in order to capitalise from the online world.

Download "A brief guide to Internet strategy for business large & small" (PDF 65k)

Web design and development

Your website's visual appeal and its ability to communicate the right message clearly to your potential customers will make or break your online presence. Whether a brochureware (passive) or database driven (dynamic) or ecommerce site with lots of functionality, it must be easy to use, intuitive and deliver results to the visitor as efficiently as possible. Internet users are impatient. See our portfolio for example work.

Web Strategy

To maximise your Internet success, you need to develop a clear Internet strategy (ideally as an integral part of your overall business plan) before you spend any more money on your website. Your Internet strategy may be as simple as one paragraph explaining what your website aims to achieve for your business, or it may evolve into a 50 page policy document – but whether your business is a large corporate or a one-man-show, you can save time, effort and money by involving us.

With any web development project we get involved in, we will help you answer questions such as:

In terms of the Internet, where are you now? Where do you want to be?
What are the goals of your website?
Who is the target audience?
What is happening in the marketplace?
What is the content and how should it be organised?
How are you going to maintain human relationships?
What do you want your site to look like?
How will the site be updated?
How will you drive traffic to your site?
What are your success criteria?
Will your existing marketing strategies or business processes need to be modified to fit in with your Internet strategy?

Consultancy, guidance and advice

Too many companies have put up a website without a clear Internet strategy. Maybe it was created in response to a competitor's website, or management believed that “these days” you must have a website. It's not surprising then that many companies are disappointed with the results.

We act as an independent and impartial interpreter, translating the maze of technologies and the Internet for you. We can work alongside you and your existing web designers or technology suppliers, to ensure that they really are providing you what you need at a cost that is fair.

Website hosting

We operate multiple redundant web, mail and DNS servers. In common with many other web site hosting providers we are committed to 99.5% reliability; in practice our systems are considerably more reliable than this.

You can switch packages at any time as your web site grows and your business needs change. We provide a completely managed and professional service, leaving you to concentrate on running your business.

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